– Emergent Systems Change for
Business, Society, & the Earth

For Leaders Working on Complex, Multi-Stakeholder Challenges

Why do most systems change efforts fail?

Not for lack of intelligence, resources, or commitment. The failure is structural — something fundamental is missing in how we define and approach the system itself.
01 THE REAITy

At the moment we need it most, systems change has a 70% failure rate..

70%

of complex change initiatives fail — not for lack of effort, but because of something structural.
Forbes & Harvard Business Review, 2022
Bain, 2025

The world’s most urgent challenges — including ecological collapse, global conflict, democratic fragility, inequality, organizational dysfunction, and more — are failing not because we lack smart, committed people. They’re failing because we keep applying the wrong kind of thinking to systems we don’t fully understand.

What if the failure isn’t in the effort — but in how we define the system itself?
02 A Foundation

Before we can change a system, we need to understand what one actually is. Donella Meadows — one of the most important systems thinkers of the 20th century — gave us the clearest definition we have:

“A system is an interconnected set of elements that is coherently organized in a way that achieves something.”

— Donella H. Meadows, Thinking in Systems

  • Interconnected Elements
  • Coherently Organized
  • Achieves Something

Three conditions. All three must be present for a true system to exist — and for systems change to be possible.

Now ask yourself objectively: in the system you’re trying to change, how many of those three conditions are actually met?
03 The Questions

Three fundamentals.
Most systems change efforts are missing at least one.

Explore each — and consider objectively where your system stands.
Do we understand where and how the elements are truly interconnected — specifically, actionably, relationally — or are they present but effectively disconnected?

Most ecosystems — Business, Social, & Earth-based — contain the right elements. The stakeholders exist. The organizations exist. The resources exist. But existing isn’t the same as being interconnected.

True interconnection means each actor understands how their work relates to, depends on, and affects the others — specifically and actionably, not just in theory. Without this, you don’t have a system. You have a collection of parts operating simultaneously, each pulling in a different direction.

The question isn’t whether connections exist on an org chart or in a strategy document. It’s whether the people in the system experience and act on those connections in their daily work.

→ This is where most systems change efforts begin to unravel: the lack of relationship with one another and, therefore, the whole.

Are those elements coherently organized — or are they acting separately, each within their own domain, without a shared view of the whole and their role in it?

Coherent organization means the parts of a system are arranged in relationship to one another relative to their purpose – not just coexisting, but oriented toward the same reality. Each actor understands not just their own role, but how that role fits into the whole system.

In most complex systems, this is precisely what’s missing. Organizations work within their own domain, with their own isolated and, therefore, incomplete mental model of how the system works. NGOs see it one way. Government sees it another. Business sees it a third. Not to mention the failure to act on behalf of the Earth in the right direction at the needed level of effort. And because no one has mapped the whole system together, everyone is maximizing for a partial view of reality vs. optimizing for the whole.

Coherence isn’t achieved through alignment meetings or shared mission statements. It requires a rigorous, collaborative process of building and aligning on an integrated map of how the system actually works in physical reality — from the stakeholders’ own perspectives and in their own words — emerging from within the system itself.

→ A 360° systems map is the foundation of coherent organization.

Are the elements aligned to collaboratively achieve something — a shared, tangible outcome — or is each pursuing different, even conflicting, goals?

Meadows is precise: a system achieves something. Not disparate outcomes. Not each stakeholder’s version of success. A coherent unifying purpose that the whole system is organized around, one that includes and transcends what each actor is seeking individually.

This can be the hardest condition to meet — because in complex, multi-stakeholder systems, every actor arrives with their own goals, their own metrics, their own definition of success. And in the absence of a shared, rigorously developed view of the system, those goals inevitably compete rather than converge — generating the confusion and conflict that drives that 70% failure rate.

The path to achieving something together doesn’t require compromise — it’s discovering the leverage points within the shared system where aligned action produces an outcome that benefits the whole — an outcome no single actor could achieve alone, yet an outcome that serves each actor, as well.

→ True leverage emerges from within the system itself, not from the outside.

Ready to Go Deeper

Emergent Impact™: The methodology that addresses all three
proven in Business, Society, & the Earth across 25 years and all 17 SDGs.

(For examples of the work, see YouTube below.)

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